Branding and POS atmosphere for the Drop Coffee shop.

Branding work and brand conceptualization for a coffee shop in Copacabana, Rio de Janeiro.

Through key phrases, taken and adapted from pop culture, we created the entire basis of the brand's persona and its way of addressing the customer. Visually, we created a graphic system supported by patterns that are harmonious with each other, bringing the designed mood to all POS pieces and store signage. The result is seen in packaging, cups, napkins, uniforms and bags.

For signage, we help from choosing the decoration and the type of material used on the counters, walls and floor, such as the application of white bricks, porcelain tiles simulating black marble and hydraulic tiles on the floor, types of lamps and light temperature, to the creation of the wall menu and institutional panel.